Sukubhala izibhakabhaka zesikhashana ukusuka kumakhampeni

Qiniseka Isibonelo Sakho Sasezinhlabathini Kabefore Ukudesigna Izihlakani Zesipho Zokubhala

Ukuguqula isibonelo, isikumbi sesikhumbu, nokufunda amagama emithombo kusuka kuzihlakani zesipho zokubhala nokudrawa

Ibhagi yakho yebhethi iyasebenza njenge-ambasadewa wokuthuthukisa isibonelo—kuphela lapho izinkithi zokuthuthukisa isibonelo esikhulu ziyagcinwa ngokufanele kufomu yayo yephepha. Qalani ngokubeka isihloko sakho ngokuphakanyiswa kahle: ukubeka kumphakathi kuyavumela ukuthuthukisa okubalulekile nokubalulekile, futhi ukubeka emaphakathini kuyavumela ukuthuthukisa okuncane noma okungafanani. Khetha amabala ngokuphakanyiswa kwe-Pantone; ukusebenzisa amabala ngokufanayo kuyavumela ukuthuthukisa isibonelo ngemiphumela yokuqondwa ngamabala ngokuphakanyiswa kwe-80% (Lucidpress 2023). Ukubhala kufune ukuguqula ngokubhekisele kumateriali—izifonti zokubhala kuzoba nezinkinga zokushaya kwezincwadi zokukhanya, futhi izifonti ezingabi nesikhombisa kuzoba nezimpilo nezimfihlo zokubhala. Izincazelo zokubeka kwezinto ezithile njengezincwadi zokugcina noma izinhlobo zokugcina ezilungile kuzobonakalisa ukubaluleka kwesikhombisa sokuthuthukisa isibonelo, kuvumela ukubonakala kwezinhlobo zokubhala. Kumaqhuba, sebenzisa i-vector files kuphela ukuze usivikele isibonelo sokubhala ngokuphakanyiswa, futhi sebenzisa isikhombisa sokungabikho ngokuphakanyiswa ukuze ubhale izindawo ezibalulekile.

Ukubaluleka kokuncane noma kokubonakala kwezinhlobo zokusebenza: lapho ukuncane kwebhrendi kuyakhula izinkinga zokuthi kuzobonakala

Ukusebenzisa okuncane kakhulu kufanele akubhekise isibonakaliso sokusebenza—ikakhulu ngamabrandi ekhuluma ngokungafihliweyo. Amabrandi amahle angathwala ubukhulu be-logo ngokuphakeme ku-40% ngaphandle kokuthi abe nesibonakaliso esingasemthethweni, ukuba bavumela ubuchule bokubona ngokusebenzisa izinkotho zokugcina ezithile noma izinkotho zokugcina ezingasemthethweni (Packaging Digest 2023). Ngaphandle kwalokho, amabrandi okuhlawula umshado ayidinga ukuthi i-logo ibe yinkimbinkimbi kude kwe-midpoint yebhagi yobuhlungu—indlela eyisibonakaliso esiphambanayo esiyiphiwa ngokuphakeme ku-67% embonweni wokubona lapho kuselwa. Hlola lezi ziquqo zokuzilungisa:

Xa uyaphatha ukuzimela, qiniseka izinhlobo ezimbili zokuthi izihloko zemibhalo—njengokuthi isihloko noma umbala wokugcina—ziyabonakala kahle kusukela emzuzwini yamashumi amashumi ayisithupha. Iziphulo zokuzivikela kwezindawo zibonisa ukuthi izihlathi ezingenabizo elibonakalayo kahle ziyasebenza ngokulingana nge-17%, okuyisiphumo sokungafanali kwezihloko zemibhalo ngokudala.

Khetha izinkampani ezenziwe ngokusebenzisa izinto ezinconywa kanye nezinkampani ezenziwe ngokusebenzisa izinto ezinconywa kanye nezinkampani ezenziwe ngokusebenzisa izinto ezinconywa kanye nezinkampani ezenziwe ngokusebenzisa izinto ezinconywa kanye nezinkampani ezenziwe ngokusebenzisa izinto ezinconywa kanye nezinkampani ezenziwe ngokusebenzisa izinto ezinconywa kanye nezinkampani ezenziwe ngokusebenzisa izinto ezinconywa kanye nezinkampani ezenziwe ngokusebenzisa izinto ezinconywa kanye nezinkampani ezenziwe ngokusebenzisa izinto ezinconywa kanye nezinkampani ezenziwe ngokusebenzisa izinto ezinconywa kanye nezinkampani ezenziwe ngokusebenzisa izinto ezinconywa kanye nezinkampani ezenziwe ngokusebenzisa izinto ezinconywa kanye nezinkampani ezenziwe ngokusebenzisa izinto ezinconywa kanye nezinkampani ezenziwe ngokusebenzisa izinto ezinconywa kanye nezinkampani ezenziwe ngokusebenzisa izinto ezinconywa kanye nezinkampani ezenziwe ngokusebenzisa izinto ezinconywa kanye nezinkampani ezenziwe ngokusebenzisa izinto ezinconywa kanye nezinkampani ezenziwe ngokusebenzisa izinto ezinconywa kanye nezinkampani ezenziwe ngokusebenzisa izinto ezinconywa kanye nezinkampani ezenziwe ngokusebenzisa izinto ezinconywa kanye nez......

Kraft vs. iphepha elibhanku, izinto ezenziwe ngokusebenzisa izinto ezinconywa kanye nezinkampani ezenziwe ngokusebenzisa izinto ezinconywa kanye nezinkampani ezenziwe ngokusebenzisa izinto ezinconywa kanye nezinkampani ezenziwe ngokusebenzisa izinto ezinconywa kanye nezinkampani ezenziwe ngokusebenzisa izinto ezinconywa kanye nezinkampani ezenziwe ngokusebenzisa izinto ezinconywa kanye nezinkampani ezenziwe ngokusebenzisa izinto ezinconywa kanye nezinkampani ezenziwe ngokusebenzisa izinto ezinconywa kanye nezinkampani ezenziwe ngokusebenzisa izinto ezinconywa kanye nezinkampani ezenziwe ngokusebenzisa izinto ezinconywa kanye nezinkampani ezenziwe ngokusebenzisa izinto ezinconywa kanye nezinkampani ezenziwe ngokusebenzisa izinto ezinconywa kanye nezinkampani ezenziwe ngokusebenzisa izinto ezinconywa kanye nezinkampani ezenziwe ngokusebenzisa izinto ezinconywa kanye nezinkampani ezenziwe ngokusebenzisa izinto ezinconywa kanye nezinkampani ezenziwe ngokusebenzisa izinto ezinconywa kanye nezinkampani ezenziwe ngokusebenzisa izinto ezinconywa kanye nezinkampani ezenziwe ngokusebenzisa izinto ezinconywa kanye nezinkampani ezenziwe ngokusebenzisa izinto ezinconywa kanye nezinkampani ezenziwe ngokusebenzisa izinto ezinconywa kanye nezinkampani ezenzi......

Ipaperi yaseKraft iyathumela ubukhulu obunzulu nobuhlobo obubomvu—buhle kakhulu kubranding obuzimele emkhathi wokugcina umhlaba—ngakho-ke ipaperi yomnyama iyathumela isikhundla esisodwa, esinamandla amaningi, ukuthi kwenziwe izithombe zezihlanu zezinkulungwane ezinkulu. Khetha ≥30% yemvelo yokuqala yokubuyisela ukuthi kwenziwe ubuncinane obukhulu kubukhulu bokuphatha kwesibonelo sokubuyisela, futhi qinisekisa ukuthi ipaperi liyaphatha ngokuphelele ngokuphatha kweFSC ukuqinisekisa ukuthi kuthathelwa ngokuphelele kuzo zonke izindawo zokuthatha kwezindlela zokuthatha. Lokhu kombini kufufana nezidingo zokubhalwa kwezomnothi kanye nezidingo zabezokuthengisa ukuthi kubonakaliswe ukuthi kusenziwa ngokuphelele ukuthi kusenziwa ngokuphelele ukuthi kusenziwa ngokuphelele ukuthi kusenziwa ngokuphelele ukuthi kusenziwa ngokuphelele ukuthi kusenziwa ngokuphelele ukuthi kusenziwa ngokuphelele ukuthi kusenziwa ngokuphelele ukuthi kusenziwa ngokuphelele ukuthi kusenziwa ngokuphelele ukuthi kusenziwa ngokuphelele ukuthi kusenziwa ngokuphelele ukuthi kusenziwa ngokuphelele ukuthi kusenziwa ngokuphelele ukuthi kusenziwa ngokuphelele ukuthi kusenziwa ngokuphelele ukuthi kusenziwa ngokuphelele ukuthi kusenziwa ngokuphelele ukuthi kusenziwa ngokuphelele ukuthi kusenziwa ngokuphelele ukuthi kusenziwa ngokuphelele ukuthi kusenziwa ngokuphelele ukuthi kusenziwa ngokuphelele ukuthi kusenziwa ngokuphelele ukuthi kusenziwa ngokuphelele ukuthi kusenziwa ngokuphelele ukuthi kusenziwa ngokuphelele ukuthi kusenziwa ngokuphelele ukuthi kusenziwa ngokuphelele ukuthi kusenziwa ngokuphelele ukuthi kusenziwa ngokuphelele ukuthi kusenziwa ngokuphelele ukuthi kusenziwa ngokuphelele ukuthi kusenziwa ngokuphelele ukuthi kusenziwa ngokuphelele ukuthi kusenziwa ngokuphelele ukuthi kusenziwa ngok......

Amagasethe, amabotomu amahle, izithunywa zokuphatha (zokuthwala ngokuthwala, zokuphatha ngokuphatha, zokuphatha ngokuphatha), kanye nezinkinga zokuphatha kwamathuba okuphatha

Ukusebenza kuyadlula ngokubaluleka kokubaluleka kwesikhundla:

• Amagasethe ayengeza ivolimhu elinakho ukuthwala ngokukhulu ngaphandle kokuthi kubhekiswe isikhundla sokugcina esincane
• Amabotomu amahle ayathumela ubuhle obukhulu kubhizinisi obungaphelele noma obuzimele emakhaya amaningi
• Izithunywa zokuphatha zihlanganisa ubuhle, ubukhulu, nokusetshenziswa:
  • Izithunywa zokuphatha zokuthwala ngokuthwala ziyathumela ubukhulu obukhulu kubhizinisi obungaphelele
  • Izihandle zemibhobho zizisa ubukhulu obubonakalayo ngokubonakala kwezinhlelo zokuphatha nokuthula kwezinhlelo zokuphatha
  • Izihandle zemithwalo zinika ubukhulu obungaphezu kuka konke—kuyisifundo esihle kumaqondiso amakhulu noma emagroceries

Amaphaneli ombili awaqondiswe angahleza ubukhulu bakugcina ngama-40%, kodwa abe yizinto eziningi nezinkinga zokusebenzisa izinkambo. Qhathanisa ngalokho konke okufanele kusondezwa ngokuchaza kwezinkambo zokuziphatha kwebhrendi yakho nokufanele kwezinqumrhi—kodwa akasivumelekile ukuthi kuphela ukuthandwa kwesikhathi.

Hlela Ukuphrinta Nokuguqula Ngokuphathelene Nokuhle Kwezinkambo Ukuze Kuvumelekile Ukubhalwa Kwesibhrendi

Ukuphrinta ngendlela yesithili, ngendlela yokuqondisa, nokuphrinta ngendlela ye-UV emaphapisweni amakhulu: ubude bokuphrinta, ubukhulu bekulandela umbala, nokuphrinta kwezindawo eziningi

Indlela yokuphrinta eyodwa iyabeka isibhrendi sakho sivumelekile kuwonke umkhakha—kanye nakuwonke indawo yokuxhumana. Ukuphrinta Edijithali iyasebenza kahle kumaqondiso amancane (angaphezu kwezingu-500), ibeka ukuthi kubhekwe kahle kumaqondiso amancane, ukuthi kubekwe kahle kumaqondiso amancane, nokubeka kahle kumaqondiso amancane ngokuphrinta kwe-1200 dpi—kuyisifundo esihle kumaqondiso amancane noma kumaqondiso amancane okuzimela. Ukuphrinta okufanayo nokuphrinta kwesikhashana iyasemthethweni njengendlela eyodwa yokuphrinta kumaqondiso amaningi, ibeka ukuthi kubekwe kahle kumaqondiso amaningi, ukuthi kubekwe kahle kumaqondiso amaningi, nokubeka kahle kumaqondiso amaningi kumaqondiso amaningi. Ukuprinta kwe-UV iyakhokha ngokuphelele kwezindawo: indlela yayo yokugcina ngomuhla iyaphakamisa amafoto angasolwa noma angahambelani, ikhona kakhulu emaphephini ethi kraft enesikhombisa. Isikhathi sokuvula sivumela ukusebenzisa i-digital (emizuzwini), futhi i-offset isebenza ngokulinganisayo ngaphezu kwezinkulungwane ezimbili ngoba iziphepha ziyagcinwa.

Amakhanda ase-soy, amakhanda athi amanzi, nezicabho zesi-matte/ngezincwadi ezisuselwe kwezinye ezisuselwe kwezinye njengokuthinteka kwesibonelo sokubaluleka kwezinhlelo zokusebenza ngokuphelele

Ukuchaza ngokuphelele akuyiyo ukukhetha phakade—kuyiyo ukuthuthukisa ubunzima bokuthembeka. Amakhanda athi amanzi ayisula amakhanda ase-solvent ngaphezu kwe-80% (Ponemon 2023) ngaphandle kokuthinteka kwezihlanu, ngakho kuyadlula ukuthinteka kwezihlanu. Amakhanda ase-soy—asezincwadi ezingavumelekile—ayinika ukuthinteka kwezinye ngokushesha futhi ayisebenza kakhulu ekuthinteni izihlanu ezide neziningi emaqhina ase-recycled. Izicabho zesi-matte zesi-aqueous zinika iziphakamiso ezithandekile, ezingasiza kuzilungiselela. ngaphandle akukhathazeki ukuthinteka kwezincwadi—ngaphandle kwezincwadi zesi-laminate zokusebenza ngokujwayelekile noma izicabho zesi-varnish ezisuselwe kwe-petroleum, ozokuthinteka umkhondo wokuthinteka. Ukuze uqinisekise ukuthinteka kwezinhlelo zokusebenza ngokuphelele:

• Qinisekisa izicabho zesi-aqueous ukuthola ukuthinteka kwezincwadi zonke
• Kufuneka kubekwe izinto eziyisikhathi esingaphezu kwe-30% ezisemaphandleni okuphakanyiswa kwamaphakathi
• Nqoba ukusetshenziswa kwezinto ezingathwaliwa ngokuphakathi ngokuphelele

Amabrandi ekhetha lezinhlobo zezinto zokuphakanyiswa eziphawulekileyo zibonisa ukuthi izivikelo zokwesekwa kwezomthwalo ziyakhula ngokuphelele ngo-37% (Inguquko yezinto zokuphakanyiswa kwezimithwalo, 2024) — ubukhulu bokuthi izinketho eziphawulekileyo ziyahambisana ngaphezulu kwezinye izinto zokuphakanyiswa.

Imibuzo Evame Ukubuzwa

Kungani ukuchaza umkhakha wembizo kuyisisekelo sokudesigna amaphakathi emithwalo?

Ukuchaza umkhakha wembizo kusiza ukuthi ilogo, isibala, isifundo sesigaba, nezinhlobo zokudesigna ziyagcina ngendlela efanele kuqondiso lwamaphakathi emithwalo, kuhlanganisa ukusebenza nokubona ngokufanele ukuqinisa ukuziqonda kwebizo.

Izinto ziphi ezilungile kakhulu kumaphakathi emithwalo eyisisekelo?

I-Kraft noma iphepha elibomvu nesikhathi esingaphezu kwe-30% esiphakanyisiwe ngabantu abasebenzisa, ekugcinwa ngokuphawulekile kwe-FSC, kusiza ukuthi iphepha ibe yisikhathi, yisibonelo, nokulandela izindlela zokuphawuleka.

Izindlela zokuphakanyiswa ziyathinta njani ukuchaza amaphakathi emithwalo?

Ukuphrinta kwe-dijithali kubhekise kakhulu emaqhingweni amancane noma ngokugcina kahle, futhi ukuphrinta kwe-offset kusinika ukufanana kwemibala ngokuphelele kumaqhinga amaningi. Ukuphrinta kwe-UV kusinika ubukhulu bokudlula, ikakhulu kumakrathu okwesikhathi esihlukile.

Ngubani umkhakha owangafuneki ukuzilungiselela imibhali yamaphepha?

Imikhakha yamaphepha eyisikhiyana iyasebenza kahle kumahlawumbi amancane ukuze isebenze ngokulinganayo, imikhakha yamaphetha iyasho ukuthi yisikhundla esiphakeme, futhi imikhakha yamagqabi iyasinda ubukhulu obukhulu kumahlawumbi amaningi.

Ngingakwenzeni njani ukubalansisa ukucabanga ngokuncane nokubonwa kwebhrendi kumibhali yamaphepha?

Sebenzisa izithombe zebhrendi eziningi kunezimbili ebonakaliswayo, njengoko loku kuyisithombe nehlangothi yelobhrendi, okuyakubonakala kude ukuze ubonakale ngokuphelele nakuba usebenzisa izithombe ezincane.