Sukubhala isibhakabhaka sesikhashana ukusuka kumakhampeni

Kungani amashele amacupi yindlela yokufunda enobungakanani obuhle futhi engenakho ukuthengiswa kakhulu

Umlawuli wasekhalini-7: Kanjani amashele amacupi akhuthaza ukubona ngezinsuku zokuhamba

Abathengi bavala izimpondo zabo ezikufika kusukela ngaphansi kwesikhathi sesikhombisa isikhathi esingaphezu kwezinsithembu—futhi isikhumba sakho sokugcina ikhuphi yisibonelo esikwaziwa ngokwesibonelo esikufika kuwo kusukela emahlabathini, emasweni, noma kuzama ukuvalela okuncane. Ngokubhala njengomkhumbi wokubhala amakhosi, uyasebenzisa iziminyaka emincane: lezi zizindlela zokubona okuncane lapho abantu bahlala bavula izindawo zabo ngokwesibonelo. Isikhumba esihle sivulela ngokushesha isibonelo esingakwaziyo, sivumela isibonelo esisemthethweni ukuba yisibonelo esisikhathi eside, esingasiza ngokungafani, futhi esingasiza ngokungafani—sivumela ukubona kakhulu ngokungafani ngokungafani ngokungafani ngokungafani ngokungafani ngokungafani ngokungafani ngokungafani ngokungafani ngokungafani ngokungafani ngokungafani ngokungafani ngokungafani ngokungafani ngokungafani ngokungafani ngokungafani ngokungafani ngokungafani ngokungafani ngokungafani ngokungafani ngokungafani ngokungafani ngokungafani ngokungafani ngokungafani ngokungafani ngokungafani ngokungafani ngokungafani ngokungafani ngokungafani ngokungafani ngokungafani ngokungafani ngokungafani ngokungafani ngokungafani ngokungafani ngokungafani ngokungafani ngokungafani ngokungafani ngokungafani ngokungafani ngokungafani ngokungafani ngokungafani ngokungafani ngokungafani ngokungafani ngokungafani ngokungafani ngokungafani ngokungafani ngokungafani ngokungafani ngokungafani ngokungafani ngokungafani ngokungafani ngokungafani ngokungafani ngokungafani ngokungafani ngokungafani ngokungafani ngokungafani ngokungafani ngokungafani ngokungafani ngokungafani ngokungafani ngokungafani ngokungafani ngokungafani ngokungafani ngokungafani ngokungafani ngokungafani ngokungafani ngokungafani ngokungafani ngokungafani ngokungafani ngokungafani ngokungafani ngokungafani ngokungafani ngokungafani ngokungafani ngokungafani ngokungafani ngokungafani ngokungafani ngokungafani ngokungafani ngokungafani ngokung......

Ukubona kwe-ROI kwemithombo yezinsizakwazi: ukuphakama kwe-68% kokuqonda ngokwesibonelo sokubhala isibonelo esikwaziwa ngokwesibonelo (Isivumelwano se-2023 NCA sokubhala izinsizakwazi)

Amasili ebrandidi ayasebenza kakhulu kunazo zokubhalwa ngokujwayelekile. Ngokulandela i-Report ye-Consumer Behavior ya-2023 yase-National Coffee Association, izibhizinisi ezisebenzisa amasili okuhlelwa kwakho wabona ukuphakama kwe-68% kwesibonelo sokubheka isibhizinisi ngaphandle kokukhombisa—okusho ukuthi kune-7 emashumi amabili amahlanu abantu abayebhekene nomaqanda amasili bayaqabula isibhizinisi ngokuzwakalisa ngokuzwakalisa. Lokhu kubhekana kusindisela ngqo imiphumela yokuthenga ekupheleni kwesikhathi sokubheka. Ngenxa yokholwa okuncane kwezokuphatha nokunakho kokuthengiselwa kwemidiya, amasili wekhipha ayathola ubungakanani obuhle kwezindlela zokubeka izimboni—ayasebenza kakhulu kunazo zonke izindlela zezindaba zemidiya nezokuhamba ngaphandle kwekhaya ngokuhambisana nokunakho nokubheka ngokuzwakalisa.

Izinqumo Zokuhlelwa Kwamasili Wekhipha Ezidingekayo Ukubheka Isibhizinisi

Ukufaka isilogo, ubuchwepheshe bezihlamvu, nokubhala izigama: Ukuvuselela ukubheka ngokuzwakalisa ngokushesha

Ukufaka i-logo kufanele kuhambisane ne-"hand-to-mouth motion" esemthwakathini: faka kahle kusendaweni yokuqala apho amafinga ayagcina i-cup, ukuze kuboneke kakhulu ngelixa lesebenzisa. Izinkhetho zemibala kufanele zibe nesiqiniseko—i-blue isho ukuthembeka nokuthintana; i-red isho umphumela noma ukukhala kwamandla; i-green isho ukuthintana noma ukuthintana kwezinto eziyisifushane. Ukubhala kufanele kubhekise ekuboneni kahle kusendaweni yomkhono: izifonti zesans-serif ezihlanu ziyisiqulelo esikhundleni sokubona kahle kusendaweni yomkhono. Kuyinto esiphambaneni, lezi zinto kufanele zihambisane nenkampani yakho yonke—ukulandelana phakathi kwezinkampani, izithombe, nezinkampani zezindaba ziyabuyisa izindlela zokuzwa okuzoyikhipha kahle.

I-QR codes, izinqubo zokusebenzisa i-AR, nezinqubo zokuscan kwe-CTA: Ukuguqula ukubona okungasebenziyo ku-ukubona okusebenzayo

Izinqubo zokuscannga ziyakubeka izikhumba ezingaphansi ngamaphuzu okuthuthukisa. Amakhodi we-QR awasebenzisa ngqo kumayini, ukungena kwezinkundla zokufunda isibonelo, noma izinkampani ezinokuthintana ngomhla, ziyabiza ukubuyiselwa kwe-32% ngaphezu kwezinkampani ezitholakala kuphela kuzikhipha. Izinkampani zokudlula kwe-AR (Augmented Reality) — ezisetyenziswa ngamaphotho amashumi amabili — ziyakuvula izindlela zokuthuthukisa njengezindlela zokujabulisa kwezindawo zokuthengisa noma izihloko zezindawo zokuthengisa ezinokudlula. Kusenziwe ngokuphelele ukubambisana kwezinqubo zokuscannga nezinkampani eziphakeme, ezinokuthuthukisa: “Scaanisa ukuveza isibonelo sakho sokungena” noma “Buka iphoto yakho lapha ukuze ubone isibonelo”—faka izigcino zokuhambisana ngokucacileyo. Lokhu kulandela okuphelele phakathi kwezindawo zokubona ngokwanele nokuthuthukisa kwezindawo zokuxhumana ngokwanele kuyakubeka ukubona ngokwanele ngokwanele ngokwanele ngokwanele.

Okusekelwe kuzo izindlela zokusebenzisa izikhumba zokugcina amaphotho ngokwesifundo esihlukanisiwe

Ukubambisana kwezindawo zokuthengisa, ukuthuthukisa kwezindawo zokuthengisa ezinokuthuthukisa ngokwanele, nokuthuthukisa kwezindawo zokuthengisa ezinokuthuthukisa ngokwanele: Ukuthuthukisa ngokwanele, ukuthuthukisa ngokwanele

Ama-co-branded sleeves avumela amakhefi endawo ukuba abambisane nemikhiqizo eyengeziwe - cabanga ngesibhakela noma isitolo sokudla - ukuze athuthukise ngenkathi ehlukanisa izindleko zokukhiqiza. Lokhu kutshalwa kwezimali okuhlanganyelwe kwandisa ukubonakala ezindaweni eziningi ngaphandle kokwandisa izindleko zokumaketha ngazinye. Ukuze amakhishi ghost ezisebenza ukulethwa kuphela, izikhonkwane ngokwezifiso ukukhonza njengoba yizakhiwa izimpahla zomkhiqizo ezibonakalayo amakhasimende azitholayoziwenza zibaluleke kakhulu ekudluliseni ubunikazi, ithoni, kanye namagugu ngqo ngesikhathi sokudliwa. Ama-pop-up azuza ngokulinganayo: ukusabalalisa ama-sleeve anamagama angu-5 000 endaweni yomculo kunikeza inani lokuqoshwa elilingana nebhodi lezikhangiso elingaphandle eliphakemekodwa cishe nge-1/20 yezindleko, futhi kunenzuzo eyengeziwe yokudluliselwa ngqo kwesandla ngesandla, okuthuthukisa ukug

Imikhankaso yezikhwama zendebe zesizini, ezisekelwe emicimbini, neyesikhathi esilinganiselwe ukuze kube nesikhathi esifanele nokwabelana nomphakathi

Amadrawingu okugcina isikhathi asihlanganisa izimilo zomlando ukuze abeke umphumela wokugcina isikhathi nokuthi kubhekwe ngokuphambuka kwemithombo. Amasili wezinsuku zokusho (isibonelo, izithemba zokuphuma kwemithi yasekhanda) noma amasili okudlula kwezindawo zokufika kwezindawo zokusho noma izinsuku zokusho ziyakhulisa ukuthi kubhekwe ngokuphambuka kwemithombo ngama-43% ngaphezu kwezinsuku zokusho zokuphambuka kwemithombo—kukhombisa ukuthi ukudlala kwekofi kuyakwenzeka ngokubhekwa ngokuphambuka kwemithombo futhi ngokubhekwa ngokuphambuka kwemithombo. Amasili okudlula kwezinsuku zokusho ayisebenza ngokuphelele ngokugcina isikhathi: isikhumbuzo sakwaStarbucks sokudlula kwezinsuku zokusho sikhulisa ukufika emazini ngama-18% ngalunye usuku, kubonisa ukuthi indawo yokugcina isikhathi iyathuthukisa ukufika kabusha. Uma kuhlanganiswa ne-QR codes okuhlanganisa nezinkampani zokusho zokuphambuka kwemithombo noma izinkampani zokuthi kubhekwe ngokuphambuka kwemithombo (“Bhala isili yakho + bheka sithi”), lezi sili ziyakwenzeka ngokuthi kubhekwe ngokuphambuka kwemithombo kwezindlela zokubhala izindaba zokuphambuka kwemithombo—kukhombisa ukuthi ubrandi lwakho uyabhekwa ngokuphambuka kwemithombo, uyabhekwa ngokuphambuka kwemithombo, futhi uyabhekwa ngokuphambuka kwemithombo.

Imibuzo Evame Ukubuzwa

Kungani amasili wezincuphi zihlanganiswa njengesikhundla sokuthuthukisa isibonelo?

Amasleeve wezicupi asinika ukuboniswa kwezibhalo ngokukhula kancane, ngokwenza amasleeve wezicupi njengamabhisilide amancane okuboniswa kakhulu ngemva kwezikhathi zokuhamba noma izikhathi zokuzwa ngokwanele. Baya kubonisa igama lokusha kabusha ngaphandle kokuthenga imidiya yezinye, futhi bakhulisa ukubonakala kwelisha kakhulu.

Izinto eziphakathi zokugcina kumasleeve wezicupi ukufaka isihloko sakho ngokupheleleyo zini?

Izinto eziphakathi zifaka ukufaka isihloko, ukusebenzisa ukuchaza kwezilungu zokubhekana nezilungu zokubhekana, ukubhala okubonakala kahle, nokubhala okubonakala kahle njengezikhodi ze-QR nezikhodi zokubhekana ne-AR. Lezi zinto ziyagcinisa ukubonakala kahle kwezilungu futhi ziyavumela ukuthuthukisa ukuxhumana.

Ngabe amasleeve wezicupi ayasebenza ngokupheleleyo ekuvikeleni izinkampani zokuzalwa kanye nezinkampani zokuzalwa kanye nezinkampani zokuzalwa kanye nezinkampani zokuzalwa kanye nezinkampani zokuzalwa kanye nezinkampani zokuzalwa kanye nezinkampani zokuzalwa kanye nezinkampani zokuzalwa kanye nezinkampani zokuzalwa kanye nezinkampani zokuzalwa kanye nezinkampani zokuzalwa kanye nezinkampani zokuzalwa kanye nezinkampani zokuzalwa kanye nezinkampani zokuzalwa kanye nezinkampani zokuzalwa kanye nezinkampani zokuzalwa kanye nezinkampani zokuzalwa kanye nezinkampani zokuzalwa kanye nezinkampani zokuzalwa kanye nezinkampani zokuzalwa kanye nezinkampani zokuzalwa kanye nezinkampani zokuzalwa kanye nezinkampani zokuzalwa kanye nezinkampani zokuzalwa kanye nezinkampani zokuzalwa kanye nezinkampani zokuzalwa kanye nezinkampani zokuzalwa kanye nezinkampani zokuzalwa kanye nezinkampani zokuzalwa kanye nezinkampani zokuzalwa kanye nezinkampani zokuzalwa kanye nezinkampani zokuzalwa kanye nezinkampani zokuzalwa kanye nezinkampani zokuzalwa kanye nezinkampani zokuzalwa kanye nezinkampani zokuzalwa kanye nezinkampani zokuzalwa kanye nezinkampani zokuzalwa kanye nezinkampani zokuzalwa kanye nezinkampani zokuzalwa kanye nez......

Yebo, izifundo zokuzalwa kanye nezifundo zokuzalwa kanye nezifundo zokuzalwa kanye nezifundo zokuzalwa kanye nezifundo zokuzalwa kanye nezifundo zokuzalwa kanye nezifundo zokuzalwa kanye nezifundo zokuzalwa kanye nezifundo zokuzalwa kanye nezifundo zokuzalwa kanye nezifundo zokuzalwa kanye nezifundo zokuzalwa kanye nezifundo zokuzalwa kanye nezifundo zokuzalwa kanye nezifundo zokuzalwa kanye nezifundo zokuzalwa kanye nezifundo zokuzalwa kanye nezifundo zokuzalwa kanye nezifundo zokuzalwa kanye nezifundo zokuzalwa kanye nezifundo zokuzalwa kanye nezifundo zokuzalwa kanye nezifundo zokuzalwa kanye nezifundo zokuzalwa kanye nezifundo zokuzalwa kanye nezifundo zokuzalwa kanye nezifundo zokuzalwa kanye nezifundo zokuzalwa kanye nezifundo zokuzalwa kanye nezifundo zokuzalwa kanye nezifundo zokuzalwa kanye nezifundo zokuzalwa kanye nezifundo zokuzalwa kanye nezifundo zokuzalwa kanye nezifundo zokuzalwa kanye nezifundo zokuzalwa kanye nezifundo zokuzalwa kanye nezifundo zokuzalwa kanye nezifundo zokuzalwa kanye nezifundo zokuzalwa kanye nezifundo zokuzalwa kanye nezifundo zokuzalwa kanye nezifundo zokuzalwa kanye nezifundo zokuzalwa kanye nezifundo zokuzalwa kanye nezifundo zokuzalwa kanye nezifundo zokuzalwa kanye......

Izikhodi ze-QR nezikhodi zokubhekana ne-AR kumasleeve wezicupi ziyabhekana nabo bantu ngokupheleleyo?

I-kothi ze-QR nezindlela zokubiza kwe-AR zibeka ababonisi abangaphansi njengabantu abasebenzisa ngokwanele ngokuqondisa kubo izinyathelo, iziphakamiso, noma izindlela zokuphatha kwezibizo zezibizo. Zibiza ukwenza izinyathelo ezinokubhalwa futhi zinokujwayelwa ngokufanele ngokubhala izinyathelo zokwenza.

Izibonelo zezibizo ziziphi eziphumelela kakhulu kusuka kwezibizo zezibizo zezibizo?

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