Ukuhamba kwezinkundla kuyadlula emaphoyinteni okwesibhakabhaka
Abantu bonke abasebenzisa kumkhiqizo wemikhaya bazi ukuthi umlando wendawo ayiqalisa ekhaya. Uqalisa emshinini wokuphela, ngekuqonda okokuqala emva kokufika. Izinto zokubhala ezihlanganiswe ngalesi sikhathi—ikhi, iphakethi yokuzwelwa, isithombe sokuhlela—zihlanganisa ukuvavanya okungaqondi kakhulu. Abathandabuzi baphatha izinkomba ngemikhaya yezindlela zokusebenza phambi kokubona ikhaya labo. Isithombe sokuhlela esihle, esihlanganiswe ngekhi, sigcina ukuthi imkhaya iyabafuna izinto eziphansi. Sibonisa ubukhulu bekuphatha nokubona okunye abathandabuzi baza kubafuna ngokugcina kwabo. Lokhu akuyi-luxury; lokhu yindlela yokwenza. Kwisifundo sezindlu, indlela yokwenza ibuyela ngqo ku-bhathandabuzi ukwazi ukuthi baphilile.
Ukuguqula izinto zezinsuku zonke ku-Brand Touchpoints
Umbuzo omkhulu okuthi indawo yokuhlala iyasebenzisa isikhumba sesikadi yikuthi isikhumba sisebenza ukukhathazisa isikadi sokufika ukususa kwezinkinga. Kodwa lokhu kubonakalisa umlando wokuthi kungaba yinkululeko eyinkulu: inkululeko yokubona isibonelo sesibuko esihlelwe ngokuphelele. Ngasinye isikhathi umbona usebenzisa isikadi sakhe, uyabona isikhumba. Uma umbona abanake kwindawo yokuhlala ngeminyaka eminingi, lokhu kungaba yizinkululeko eziningi. Ngasinye lezi zinkululeko kungaba yinkululeko yokuthi ubonze isibuko ngaphandle kokuthi ubonze kakhulu. Isibuko, isibhalo sokubonisa isibuko, noma kuphela isibalo sesikolo esihlelwe ngokuphelele kusikhumba kusenza ukuthi umbona akwazi kubona isibuko. Ngenkathi isikhathi siphila, lokhu kusenza ukuthi umbona akwazi kubona isibuko. Kumaqembu eindawo yokuhlala ekusebenzisana nezindawo eziningi, lokhu kuyindlela enobunzima obuncane yokwenza ukuthi isibuko sibe yisibuko esifanayo kuwo wonke amaqhempu, okusenza ukuthi isibuko sibe yisibuko esifanayo esimbongwe ngokuphelele.
Ukuhlelwa Okuphakeme Kwesithembiso Nezingxenye
Ukubhekisa nokusebenzisa umkhakha wokugcina uyabika ngokufanayo njengokulogo okushicilelwe kulo. Isiphephelo esikhulu, esinezindlela zokubhekisa, sibonisa ukuthi sikhulu kakhulu. Ukubhekisa okuclean, okungabi nesilinganiso, kubonisa ukuthi kuyisophistication yasezinsukwini. Ukukhetha umbala, uma kufanana nomkhakha wendawo yokuhlala noma uma kusetyenziswa umbala othembekile, ubonisa ukuthi kuyisibonelo sokubhekisa. Lezi zinto azikho zokuzwa; ziyizindlela ezithembekile ezinokuthintela indlela okubhekisa ngayo indawo yokuhlala. Kwenye indawo apho isibonelo sakho sifuna ukuthi sibhekise ngokuphelele, umkhakha owenziwe ngokuzimisela uyadlula. Uyabika indaba yezinkinga zomkhakha nokuzimisela ukubhekisa izinto eziqondile, okuvumela ukuthi abafundi bavumele ukuthi bavumelwe ngokuzwa lezi zinto ezincane.
Kungani ukukhetha okuhlanganisa kubaluleke kubafundi besezinsukwini
Ukuxoxa ngamaphakathi akhishwe kakhulu eminyakeni eyadlule. Abavisi bakhumbula ukuthi izindlu zezindlu zisebenzisa nini futhi zithenga ngani izinto zabo. Isikrini esenziwe ngamaphakathi okuzokwenzwa kabusha noma iphepha eliqinisekisiwe ngokuphathelene nokusebenza kahle kwenza umyalo wokubonisa. Ukwandisa abavisi ukuthi indlu yezindlu iyabona ukuthi kuyisiphumo sokusebenzisa amaphakathi kanye nezindlela ezivame ukuthengwa ngazo, futhi ibhekisele ekugcineni kulo. Kusukela kubantu abaningi obukhona, lokhu yisibonelo sokuvavanya ukuthi ubunye bokwahlukanisa izindawo zokuhlala. Isikrini esihle kakhulu, esibonakalayo kakhulu, kodwa esebenza kahle, sifaka isibonelo esingaphansi sokubona kukaBavisi ngokubonakalayo kwesibhakabhaka. Kubonisa ukuthi izindlu zezindlu ziyasebenza ngokufanana nezinkinga zabavisi, okwenza ukuthi kubhekisele kakhulu kubavisi.
Amazwi Okokuqala Nokuthenga Kwesikhundla Sokuhle
Inzuzo yokutshala imali kumnikazi wekhadi osezingeni eliphakeme ivame ukuncishiswa. Izindleko zokukhiqiza umnikazi wesiko zincane uma ziqhathaniswa nezinye izindleko zokumaketha. Nokho, umthelela ekwanelisekeni kwezivakashi nasekukhunjweni komkhiqizo ubalulekile. Isivakashi esithola umnikazi we-generic ongenamandla singase singayiboni. Isivakashi esithola isiphetho esiqinile nesakhiwe kahle cishe siyosikhumbula futhi sikhulume ngaso. Ukubuyekezwa okuhle, ukubhuka okuphindaphindiwe, nokudluliselwa ngomlomo konke kuvela kulokhu kuthintwa okuncane. Kuyinto elula: imininingwane ebonisa ukukhathalela yenza izivakashi zizizwe zibalulekile, futhi izivakashi eziyigugu ziba abameleli abaqotho.
Iseluleko Esiwusizo Kulabo Abathatha Izinqumo Ngamahhotela
Kubadala abadirekhtho bokuphatha okanye abamanijha egenarali, ukukhetha isikhumba sesikhali sibuyela kude kuko ukukhetha isitha. Kuyinto yokukhetha izinkampani ezifana nezinkampani ezihle kusebenza ngeminyaka yonke, ukunika ubuhle bokuphrinta bube khona, nokufumana umthwali owakhiwe ngokuthi wabuye wathola ngokuphelele. Isikhumba esiphela ngeminyaka emibili kungasebenzi kahle kunezinto eziningi. Kuyisisekelo sokusebenzisa umthwali owazi lezi zinkinga zokusebenza futhi awatheke amasampulu ukuzijonga kabefore ukuthi uthole isikhumba esikhulu. Lokhu kunciphisa umbiko futhi kuvumela ukuthi isikhumba sakugcina sifanele kubizo bakwezindawo.
Umthwali Othembekile Ekubhishipeni Kwesibhishipeni
Industri ya ukuziphatha kusebenza ngokuphathelene, futhi lokhu kuyaphulwa ngamashishini amahle. Chengwang ayasebenza ngezindustria yamakhaya emkhaya ngaphambi kokwe-1995, futhi ayasebenza nezibhrendi zama-Marriott, ma-Hilton, ne-IHG. Ukuqonda kwabo ngokusebenzisa izinkampani ezinkulu ngaphandle kokugcina ubukhulu kuyisidingo sokuthi bafanele kubantu ababili emhlabeni wonke. Ngomthwalo wabo wokusebenza ngokuphelele futhi ngokuthenga kwezinhlangano zokuproducwa, bavumela ukuthi umkhakha wokuqala, ngaphandle kokukhulu komkhakha, uyakufana nokuthi wakhiwe ngokulinganisa. Lokhu kukuthi kuyisibhakabhaka esikuvumela amakhaya ukuthi sibonelele kubuso bakho: ukunika isibonelo esihle kubantu abasemkhayeni.
Uhlu Lwezinto Eziqukethwe
- Ukuhamba kwezinkundla kuyadlula emaphoyinteni okwesibhakabhaka
- Ukuguqula izinto zezinsuku zonke ku-Brand Touchpoints
- Ukuhlelwa Okuphakeme Kwesithembiso Nezingxenye
- Kungani ukukhetha okuhlanganisa kubaluleke kubafundi besezinsukwini
- Amazwi Okokuqala Nokuthenga Kwesikhundla Sokuhle
- Iseluleko Esiwusizo Kulabo Abathatha Izinqumo Ngamahhotela
- Umthwali Othembekile Ekubhishipeni Kwesibhishipeni